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- April 3, 2025
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As a consumer, if you ever read a blog post, you for sure get great insights from it regarding what you are looking for as it is written by a person who is an industry expert. And if the blog post really gets your attention, you praise the writer and the team behind its development with positive opinions.
An engaging blog post can convince anyone as it delivers loads of advantages while offering a direct solution to the problem. Not only this, a great blog helps you boost organic SEO, promote social media content and get praise from your audience who weren’t aware of you before.
So, this blog’s purpose is to help those who struggle with how to write a blog post as a beginner. After reading this blog, in the end, you will be capable of creating an SEO-friendly blog. So, if you are one who doesn’t know where to start, keep on reading.
What is a Blog?
Let’s begin first by learning its definition. A blog post is a piece of content, an article, or a guide that needs to be published on a brand’s own domain, called a website on a blog page. Also, some are published on other online platforms like Medium, Tumblr and Blogger as guest blogs for off-page SEO.
Blog writing is normally informative and educational in nature. The range of most blogs varies between 600 and 2000 and even 5000 words. The blog post also contains statistics, infographics, video and images and interactive charts.
Writing a Blog: Purpose and Audience
The purpose of writing a blog is to share information, thoughts, ideas and stories with your audience with the aim of increasing website visitors and boosting brand awareness. Blogs support your potential consumers in learning more about your product or service by giving them the solution to the queries they are looking for.
Blogs are for both personal and professional purpose informs what user is search for regarding your product or service and industry trends.For instance, if you are a IT service provider, then your blog should revolve around all the queries regarding what issues business owners face when adopting new software’s in their business system.
Familiarize Yourself with SPAM Policies and Best Practices by Google
You need to maintain the integrity of the content. Here, integrity means the content is plagiarism-free to avoid penalties that could affect your search rankings as well as user experience (UX). But this isn’t enough now as there are new guidelines that Google designed to avoid spam and assure the website content is relevant and authentic.
Technical Requirements
Google’s technical requirements for writing a blog post or other digital content include secure coding practices, proper website structure and efficient indexing. You must make sure your website applies clean HTML, uses secure HTTPs protocols and comes up with a mobile-friendly designed site. Also, check if there are any crawl errors and update sitemaps to keep Google’s indexing accurate.
Spam Policies
As per Google’s viewpoint, any content or blog post that applies cloaking, keyword stuffing link schemes, or link spam comes in violation of Google policies. Not overcoming them on time can lead to severe penalties, such as ranking lower in results or not appearing in results at all. Maintaining a fair and high-quality search environment can benefit both users and webmasters.
Key Best Practices
The best practices for writing a blog post are to first use easy synonyms, use short phrases or break them, and try to use images, videos and infographics. Also, most importantly follow the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines when blog writing. Moreover, try to use a second viewpoint, which is, “you,” and use clear, descriptive titles and meta tags with a focus on quality over quantity.
8 Steps to Write a Good Blog Post
Now, after gaining awareness about the web blog’s purpose, the spam policies to void, and the best practices to apply when writing blog posts, let’s take a view of the steps needed to follow to write a convincing, compelling and SEO-friendly blog post. Let’s get started.
Step 1: Choosing a Blog Topic
The first task you need to perform is coming up with a compelling topic–a tricky job. Narrowing down the topic within the specific niche you are blog writing needs heavy brainstorming. Most people make a mistake by trying to cover too many unrelated topics, which feels more like a personal diary than a platform that offers value to the readers.
So before you do that, you need to sit down and ask yourself, what is my brand aim audience? What topics do they feel more excited about when reading and through my blog? What information or a solution can I offer to them?
Once you are ready to settle down on your niche, it becomes easier to develop a blog topic and build the content the reader cares about. So, before you bring forth your blog post, understand your niche and target audience pain points and then select the best 2-3 core topics. This will help you build authority and expertise in the topics easier.
As well, write on those subjects you love to write about and are aware of. Although it is best to build content on the basis of what the reader wants, you can also focus on the topic you are passionate about and have personal experience with it. When you write on those topics that you enjoy, you can come up with one that will show authenticity, and expertise will shine in the SEO market.
Step 2: Conduct Keyword Research
For SEO-friendly blogs, proper keyword usage is a must. Conducting in-depth keyword research is the best way to find out what you want to write about as per the audience search intent. Keyword research is a process of identifying what terms or quests your audience is searching for in your niche. Apart from the DIY approach, you can get help from prominent SEO tools such as Google’s Keyword Planner, SEMrush, and Ahrefs, making the keyword research process easier. While using these tools, you need to play with different filters to come up with perfect keywords or terms that align with your target audience’s search intent.
You can go for terms that have moderate to high search volume with low keyword difficulty levels. But be cautious when searching for high volume keywords as they are difficult to rank due to lots of well-established competitors. Moreover, inspect your rival’s blog posts to see what topic they cover. Develop a trendy topics list to get a better sense of what content best fits your brand needs and your target audience.
Also, when auditing your rival content, you can search for gaps and build better content either by adding certain statistics, industry experts’ opinions, videos, images and infographics or by improving blog outlines. Moreover, don’t forget to search for the related keywords of the primary search term to give you direction on how to connect you with your audience for ongoing SEO checklist.
Step 3: Start with an organized outline
After done with the title and keyword research, it is time to explore how to structure a blog post. The basics to learn how to write a blog post is performing deep research and planning to generate a well-structured outline. Structuring your content is essential before you start typing because it gives a solid foundation to your article. Once, your title is ready to go, which is your first heading, now comes the subheadings, the backbone of your blog outline. In the outline, the subheadings are the rooms where your paragraphs will sit. These minor but useful pieces in subheadings form assist you in breaking down your post into small edible pieces or bit–sized parts.
